It's the law
/ Project presentation
The «C'est la loi» (It's the law) campaign is a visual prevention tool made up of posters and short videos, designed to remind citizens in a simple, straightforward way of what French law says about sexual offenses. The materials - designed to be displayed or screened in public places, schools, health centers and associations - clearly explain that certain behaviors (sexual contact without consent, unauthorized dissemination of intimate images, sexual pressure, etc.) are criminal offenses punishable by law.
/ Challenges
Many people are still unaware of the precise legal penalties for sexual violence, which can contribute to trivializing unacceptable behavior. The campaign responds to this challenge by proposing short, visual and accessible messages, clarifying the legal framework and offering reference points that can be understood by all, whatever their age or level of legal knowledge. It is part of a primary prevention approach: inform to prevent, raise awareness to transform behaviour and reduce situations of violence.
/ Objectives
The «C'est la loi» campaign aims to make the legal framework for sexual violence clear, visible and understandable. By providing a simple reminder of what is forbidden and the penalties provided for by the law, it aims to reinforce collective reference points around consent and respect for others.