Love with consent
/ Project presentation
The “Love with Consent” campaign is a multilingual prevention initiative developed for the Paris 2024 Olympic and Paralympic Games to further raise international awareness of sexual violence and the importance of consent. It includes an informational mini-site available in over 130 languages, as well as free visual posters for public distribution. The content provides simple summaries of the main sexual offenses under French law, along with information to direct victims to support services.
/ Challenges
International events bring together extremely diverse audiences, often non-French speaking, and represent a unique opportunity to promote prevention messages on a large scale. The goal of “Love with Consent” is to make essential information—the definition of consent, recognizing unacceptable behaviors, understanding the laws, and accessing support—accessible to everyone, regardless of country or language. The materials have been designed for free use: social media, cafes, restaurants, hotels, or other public spaces where these messages can contribute to a culture of respect and consent.
/ Objectives
The campaign aims to strengthen knowledge of consent and fundamental legal landmarks surrounding emotional and sexual relationships, by offering simple, direct and understandable messages.